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The Regis Touch

The Regis Touch

by RegisMcKenna (Author)

  • Used

    Paperback 1986

    $21.20
Synopsis

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

$21.20

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 193
 Edition: New edition
 Publisher: Perseus Books
Published: 01 Jan 1986
ISBN 10: 0201139642
ISBN 13: 9780201139648

Author Bio
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.