Focus Group Discussions (Understanding Qualitative Research)

by Patricia Leavy (Series Editor), Monique M. Hennink (Author)

• New

  Illustrated
  2014

  $31.85

  This volume guides readers on practical and theoretical considerations in conducting focus group research. Separate chapters are devoted to writing focus group methods and presenting findings. Strategies for assessing the quality of focus group research are included and case study examples of field research are provided throughout.