by Mats Alvesson (Author)
The book views the contemporary economy as an economy of persuasion, where firms and institutions assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critically phenomena such as the knowledge society, consumption, higher education, organizational change, professionalization, and leadership.
Format: Illustrated
Pages: 254
Edition: Illustrated
Publisher: OUP Oxford
Published: 30 May 2013
ISBN 10: 0199660948
ISBN 13: 9780199660940