Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Cameron (Author), Douglas Holt (Author), Douglas Holt (Author), Douglas Cameron (Author)

Synopsis

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

$37.21

Quantity

2 in stock

More Information

Format: Illustrated
Pages: 416
Edition: Illustrated
Publisher: OUP Oxford
Published: 23 Aug 2012

ISBN 10: 0199655855
ISBN 13: 9780199655854