Trade Shows in the Globalizing Knowledge Economy

by Diego Rinallo (Author), HaraldBathelt (Author), Francesca Golfetto (Author)

New
Hardcover
2014
$167.61

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.

Synopsis

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.

$167.61

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 342
Publisher: OUP Oxford
Published: 17 Jul 2014
ISBN 10: 0199643083
ISBN 13: 9780199643080

Trade Shows in the Globalizing Knowledge Economy

New

$167.61

Synopsis

$167.61

More Information