The Market Makers: How Retailers are Reshaping the Global Economy

by Benjamin Senauer (Author), Gary G . Hamilton (Author), Misha Petrovic (Author)

• New

  Hardcover
  2011

  $180.66

  In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the market-making perspective, which refocuses economic analysis away from factories and production to markets and market-making.