Reconnecting Marketing to Markets

by JohnFinch (Editor), Luis Araujo (Editor), HansKjellberg (Editor)

• New

  Paperback
  2010

  $54.58

  This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

• New

  Hardcover
  2010

  $184.59

  This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.