Soft Innovation: Economics, Product Aesthetics, and the Creative Industries

by PaulStoneman (Author)

• New

  Illustrated
  2010

  $163.41

  Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.