Innovation: A Very Short Introduction (Very Short Introductions)

Innovation: A Very Short Introduction (Very Short Introductions)

by Mark Dodgson (Author), David Gann (Author)

Synopsis

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

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More Information

Format: Paperback
Pages: 144
Publisher: OUP Oxford
Published: 25 Mar 2010

ISBN 10: 0199568901
ISBN 13: 9780199568901