Connecting With Consumers: Marketing For New Marketplace Realities

by Allan J . Kimmel (Author)

• Used

  Paperback
  2010

  $4.41

  These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.