Marketing Communication: New Approaches, Technologies, and Styles

by Allan J . Kimmel (Editor)

• Used

  Illustrated
  2005

  $4.18

  Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.

• New

  Illustrated
  2005

  $54.33

  Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.