Strategy, Innovation, and Change: Challenges for Management

by JohnMurray (Editor), Costas Markides (Editor), RobertGalavan (Editor)

• New

  Hardcover
  2008

  $117.41

  Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? Given today's realities, how should companies answer these questions? In this book, leading business school academics use their managerially-relevant research to explore these questions.