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Public Health Branding: Applying marketing for social change

Public Health Branding: Applying marketing for social change

by Gerard Hastings (Series Editor), Gerard Hastings (Series Editor), W. Douglas Evans (Editor)

  • New

    Illustrated 2008

    $74.47
Synopsis

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

$74.47

Quantity

10 in stock

More Information

Format: Illustrated
 Pages: 320
 Edition: Illustrated
 Publisher: Oxford University Press, USA
Published: 11 Sep 2008
ISBN 10: 0199237131
ISBN 13: 9780199237135