by Gerard Hastings (Series Editor), Gerard Hastings (Series Editor), W. Douglas Evans (Editor)
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
Format: Illustrated
Pages: 320
Edition: Illustrated
Publisher: Oxford University Press, USA
Published: 11 Sep 2008
ISBN 10: 0199237131
ISBN 13: 9780199237135