Innovation: A Very Short Introduction (Very Short Introductions)

Innovation: A Very Short Introduction (Very Short Introductions)

by Mark Dodgson (Author), David Gann (Author), David Gann (Author), Mark Dodgson (Author)

Synopsis

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

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More Information

Format: Illustrated
Pages: 168
Edition: 2
Publisher: OUP Oxford
Published: 23 Aug 2018

ISBN 10: 0198825048
ISBN 13: 9780198825043