Consumer Behaviour

by Maria Piacentini (Author), Maria Piacentini (Author), Isabelle Szmigin (Author)

Used
Illustrated
2018
$5.11

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Synopsis

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

$5.11

Save:$58.44 (92%)

Quantity

1 in stock

More Information

Format: Illustrated
Pages: 528
Edition: 2
Publisher: OUP Oxford
Published: 29 Mar 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238

Consumer Behaviour

Used

$5.11

Synopsis

$5.11

More Information