The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain

by PeterScott (Author)

• New

  Illustrated
  2017

  $176.16

  Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.