The Mass Media and Power in Modern Britain (Oxford Modern Britain)

The Mass Media and Power in Modern Britain (Oxford Modern Britain)

by John Eldridge (Author)


The Mass Media and Power in Britain is a thorough, lievely introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere. Contemporary questions surrounding todays media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and 'moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway. An invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media _


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More Information

Format: Paperback
Pages: 216
Edition: illustrated edition
Publisher: Oxford Univ Pr
Published: 06 Feb 1997

ISBN 10: 0198781717
ISBN 13: 9780198781714

Media Reviews
This is likeable and provocative stuff./Journal of Area Studies 1998.
a useful ... introduction to the mass media in Britain * Times Higher Education Supplement *