by Chris Fill (Author), PaulBaines (Author), SaraRosengren (Author)
The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.
Format: Paperback
Pages: 736
Edition: 4
Publisher: OUP Oxford
Published: 08 Dec 2016
ISBN 10: 0198748531
ISBN 13: 9780198748533