Marketing

Marketing

by Chris Fill (Author), PaulBaines (Author), SaraRosengren (Author)

Synopsis

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

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More Information

Format: Paperback
Pages: 736
Edition: 4
Publisher: OUP Oxford
Published: 08 Dec 2016

ISBN 10: 0198748531
ISBN 13: 9780198748533