Strategic Brand Management

by Larry Percy (Author), Larry Percy (Author), Richard Rosenbaum-Elliott (Author), Simon Pervan (Author)

Used
Paperback
2015
$3.30

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Synopsis

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

$3.30

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More Information

Format: Paperback
Pages: 352
Edition: 3
Publisher: OUP Oxford
Published: 01 Jul 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201

Strategic Brand Management

Used

$3.30

Synopsis

$3.30

More Information