by Majken Schultz (Editor), Mogens Holten Larsen (Editor), Majken Schultz (Editor), Mogens Holten Larsen (Editor)
This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.
Format: Illustrated
Pages: 312
Edition: Illustrated
Publisher: OUP Oxford
Published: 17 Aug 2000
ISBN 10: 0198297785
ISBN 13: 9780198297789