The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

by Majken Schultz (Editor), Mogens Holten Larsen (Editor), Majken Schultz (Editor), Mogens Holten Larsen (Editor)

Synopsis

This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.

$193.40

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 312
Edition: Illustrated
Publisher: OUP Oxford
Published: 17 Aug 2000

ISBN 10: 0198297785
ISBN 13: 9780198297789