by Barbara Czarniawska (Author)
Sceptical of scientific studies of the social world, the author advocates an approach that draws on narrative, literary theory, cultural studies, and anthropology, rather than positivist social science. She reviews some key organizational texts to show how the art of persuasion can be deployed.
Format: Paperback
Pages: 144
Publisher: Oxford University Press
Published: 07 Oct 1999
ISBN 10: 0198296142
ISBN 13: 9780198296140