Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

by KevinT.Jackson (Author)

• New

  Hardcover
  2004

  $64.08

  In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.