by LoisK.Geller (Author)
Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.
Format: Hardcover
Pages: 384
Edition: Revised edition
Publisher: OUP USA
Published: 17 Oct 2002
ISBN 10: 0195158695
ISBN 13: 9780195158694