Response: The Complete Guide to Profitable Direct Marketing

Response: The Complete Guide to Profitable Direct Marketing

by LoisK.Geller (Author)

Synopsis

Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.

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More Information

Format: Hardcover
Pages: 384
Edition: Revised edition
Publisher: OUP USA
Published: 17 Oct 2002

ISBN 10: 0195158695
ISBN 13: 9780195158694