Information Technology Strategies: How Leading Firms Use It to Gain an Advantage

by WilliamV.Rapp (Author)

• New

  Hardcover
  2002

  $122.76

  Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies are employing strategic principles and using it.