Simple Heuristics That Make Us Smart (Evolution and Cognition)

by Gerd Gigerenzer (Author), Gerd Gigerenzer (Author), Abc Research Group (Contributor), Peter M. Todd (Contributor)

• New

  Illustrated
  2000

  $47.63

  This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.