by HenryC.Jr.Lucas (Author), Henry C. Jr. Lucas (Author)
How do firms measure returns from their substantial investments in information technology? The author seeks to answer this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems.
Format: Illustrated
Pages: 240
Edition: Illustrated
Publisher: Oxford University Press
Published: 01 Jan 1999
ISBN 10: 0195121597
ISBN 13: 9780195121599