by Eric G. Flamholtz (Author), Howard Schultz (Foreword), Yvonne Randle (Author)
The authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change. This book is intended for managers and academics.
Format: Illustrated
Pages: 324
Edition: Illustrated
Publisher: Oxford University Press
Published: 22 Oct 1998
ISBN 10: 0195117646
ISBN 13: 9780195117646
A clear, crisp guide to achieving the level of transformation necessary to become or remain a market leader. Flamholtz combines the need for strategic focus, alignment, discipline and entrepreneurial energy at the enterprise level in a very special way. I believe that he is on to something very powerful. Dealing with change will be with us forever. --J.M. Nugent, Worldwide President and CEO, Neutrogena Corporation