Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

by KathleenHallJamieson (Author)

Synopsis

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

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More Information

Format: Paperback
Pages: 608
Edition: 3
Publisher: OUP USA
Published: 12 Sep 1996

ISBN 10: 0195089421
ISBN 13: 9780195089424