by KathleenHallJamieson (Author)
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
Format: Paperback
Pages: 608
Edition: 3
Publisher: OUP USA
Published: 12 Sep 1996
ISBN 10: 0195089421
ISBN 13: 9780195089424