Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value

Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value

by J. A. Kay (Author), John A. Kay (Author)

Synopsis

This is an adaption for the US market of the author's OUP/UK book, Foundations of Corporate Success. The book uses the tools of modern economics to analyse the ways that firms can exploit their individual skills and unique capabilities.

$84.44

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 328
Edition: Subsequent
Publisher: Oxford University Press
Published: 18 Jan 1996

ISBN 10: 0195087674
ISBN 13: 9780195087673