Why People Buy

by JohnO'Shaughnessy (Author)

• New

  Paperback
  1990

  $120.57

  Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying.