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Toothpicks and Logos: Design in Everyday Life

Toothpicks and Logos: Design in Everyday Life

by JohnHeskett (Author)

  • Used

    Paperback 2003

    $3.56
Synopsis

John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.

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More Information

Format: Paperback
 Pages: 224
 Edition: illustrated edition
 Publisher: Oxford University Press
Published: 27 Feb 2003
ISBN 10: 0192804448
ISBN 13: 9780192804440

Media Reviews
In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and
function to discuss utility and significance and to differentiate between the ephemeral and the enduring. --Booklist
An ambitious overview of the concept of design.... Members of various design-related professions (graphic, interior, environmental, and industrial) will find this book of interest, but it will also prove rewarding for anyone interested in mass media, information glut, consumer buying habits,
propaganda, ergonomics, and the cultural differences inherent in globalization. --Library Journal


In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and
function to discuss utility and significance and to differentiate between the ephemeral and the enduring. --Booklist
An ambitious overview of the concept of design.... Members of various design-related professions (graphic, interior, environmental, and industrial) will find this book of interest, but it will also prove rewarding for anyone interested in mass media, information glut, consumer buying habits,
propaganda, ergonomics, and the cultural differences inherent in globalization. --Library Journal

In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and function to discuss utility and significance and to differentiate between the ephemeral and the enduring. --Booklist
An ambitious overview of the concept of design.... Members of various design-related professions (graphic, interior, environmental, and industrial) will find this book of interest, but it will also prove rewarding for anyone interested in mass media, information glut, consumer buying habits, propaganda, ergonomics, and the cultural differences inherent in globalization. --Library Journal


In a notably lucid narrative rich in provocative examples, Heskett succinctly traces design's development from the earliest of technological breakthroughs to today's frenzied array of gadgets, graphics, and objects great and small, essential and frivolous. He goes beyond the classic duo of form and function to discuss utility and significance and to differentiate between the ephemeral and the enduring. --Booklist


An ambitious overview of the concept of design.... Members of various design-related professions (graphic, interior, environmental, and industrial) will find this book of interest, but it will also prove rewarding for anyone interested in mass media, information glut, consumer buying habits, propaganda, ergonomics, and the cultural differences inherent in globalization. --Library Journal


Author Bio

John J. Heskett is Professor of Design at the Illinois Institute of Technology in Chicago. A world renowned commentator on design, he is the author of Industrial Design, widely used as a basic textbook, and Philips: A Study of the Corporate Management of Design. He has also contributed articles and essays to numerous magazines and anthologies, and regularly writes for ID Magazine.