Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

New
Illustrated
2016
$76.69

Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

Synopsis

Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

$76.69

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 298
Edition: Illustrated
Publisher: OXFORD UNIV PR
Published: 01 Sep 2016
ISBN 10: 0190278188
ISBN 13: 9780190278182

Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

New

$76.69

Synopsis

$76.69

More Information