The Origin of Ideas: Blending, Creativity, and the Human Spark

The Origin of Ideas: Blending, Creativity, and the Human Spark

by Mark Turner (Author)

Synopsis

Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.

$21.20

Quantity

10 in stock

More Information

Format: Paperback
Pages: 320
Publisher: OUP USA
Published: 01 Aug 2015

ISBN 10: 0190263156
ISBN 13: 9780190263157