A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury (Author), Stephen Fenichell (Author)

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2003
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Format: Paperback
Pages: 240
Edition: Reprint
Publisher: Penguin Putnam Inc
Published: 25 Feb 2003
ISBN 10: 0142001902
ISBN 13: 9780142001905

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Used

$4.22

$4.22

More Information