Ecological Intelligence: The Coming Age of Radical Transparency

by Daniel Goleman (Author)

• Used

  Paperback
  2010

  $3.25

  Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business. Ecological Intelligence shows you: - Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing - Why it's good to buy tulips from Kenya and wine from France - That even the type of shampoo you use could affect the future of the planet Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.

• Used

  Paperback
  2009

  $5.76

  Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices? In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do. Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable. Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

• New

  Paperback
  2010

  $13.79

  Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business. Ecological Intelligence shows you: - Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing - Why it's good to buy tulips from Kenya and wine from France - That even the type of shampoo you use could affect the future of the planet Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.