United States of Europe : The Superpower No-One Talks About

by T. R. Reid (Author)

• Used

  Paperback
  2005

  $3.40

  How did Europe become a superpower while America wasn't paying attention? Here, American journalist T. R. Reid takes an enlightening tour of the United States of Europe' - the borderless collection of countries with more people and wealth than America. With his trademark wit and wisdom he explains the often-bewildering ins and outs of the European Union and the culture its nations have come to share - from the common pastime of America bashing and the kitsch joys of the Eurovision Song Contest to the skyrocketing success of the Euro, trouncing the once-mighty dollar in strength. And he tells many individual stories of this drama, including the astonishing takeover of all-American products by European companies, the English greengrocer who became a Metric Martyr' and of the new breed of twenty and thirty-somethings known as 'Generation E'. Essential for readers on both sides of the Atlantic, The United States of Europe is an insightful and entertaining guide to a New Europe that now makes the world's rules, whether America likes it or not

• Used

  Paperback
  2005

  $3.44

  An eye-opening account of the ascendancy of the EU as a global superpower to rival America. The United States Of Europe lays bare the ways in which the EU is positioning itself to be a global counterweight and second superpower, on equal footing with the US. Reid traces the rise of the EU from the days when Churchill and other visionaries set out in the post-World War II rubble to find a means to end war in Europe. He shows how this remarkably successful effort to create peace also created a global economic and political power that is often at odds with the United States. This drive toward unity has been accelerated by the powerful mood of anti-Americanism (or, at least, anti-Bushism) that has swept the continent since the war in Iraq. In addition to the political ramifications of the EU, The United States Of Europe shows the great impact this alliance is having on the global economic market. The euro, which now has more daily users than the dollar, is fast becoming a reserve currency and a new standard for global finance, a globally recognised replacement for the once-almighty dollar. Unification has spawned a generation of European corporate managers who have led firms like Nokia, Airbus, BP, Vodafone and Red Bull to catch and surpass their US competitors in global markets.