The Entertainment Economy: How Mega-media Forces are Transforming Our Lives (Penguin business)

The Entertainment Economy: How Mega-media Forces are Transforming Our Lives (Penguin business)

by Michael Wolf (Author)

Synopsis

As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

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More Information

Format: Hardcover
Pages: 336
Publisher: Penguin Books Ltd
Published: 02 Sep 1999

ISBN 10: 0140281754
ISBN 13: 9780140281750