Winners and Losers - The Business Strategy of Football

Winners and Losers - The Business Strategy of Football

by Stefan Szymanski (Author), Tim Kuypers (Author)

Synopsis

This text uses statistical and documentary evidence to illustrate how football works as a business, and the techniques of business strategy to explain why some clubs are winners and others are not. After a historical description of football's finances, the book moves to a contemporary analysis of the state of the game financially. Embedded in the text are various analyses of the modern English game including a league table of major teams that compares success on the field with that off the field since the war.

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More Information

Format: Paperback
Pages: 416
Edition: New
Publisher: Penguin
Published: 30 Mar 2000

ISBN 10: 0140280944
ISBN 13: 9780140280944