The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business (Penguin business)

by JerryHirshberg (Author)

• Used

  Paperback
  1999

  $12.56

  How does you company define creativity? Or does creativity define your company? In this book, Jerry Hirschberg - founder and president of Nissan Design International - distills his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity and a vital component in business, Hirschberg shows how creativity can become the fundamental organizing principle of business.