by David Mercer (Author)
This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet these criteria, new explanations are introduced designed to provide practical help to managers.
Format: Paperback
Pages: 304
Publisher: Penguin
Published: 27 Mar 1997
ISBN 10: 0140240780
ISBN 13: 9780140240788