by Lou Mobley (Author), KateMcKeown (Author)
The story of how IBM came to be the success it is today. Company secrets - e.g. organizational structure, how it hires, trains and fires, marketing techniques and selling strategies - are all covered in this book to show what others can or cannot learn from IBM. Lou Mobley was one of a 15 person task force that led IBM into the Computer Age - and was one of the first to promote electronic computers. He ran the operation that created all leadership development at IBM and coined the term data processing . Kate McKeown is a marketing consultant.
Format: Paperback
Pages: 288
Publisher: Penguin Books Ltd
Published: 26 Oct 1989
ISBN 10: 0140103309
ISBN 13: 9780140103304