Multivariate Data Analysis (International Edition)

Multivariate Data Analysis (International Edition)

by William Black (Author), Joseph F. Hair (Author), Rolph E. Anderson (Author), Ronald L. Tatham (Author)

Synopsis

For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.

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More Information

Format: Paperback
Pages: 768
Edition: 5
Publisher: Pearson
Published: 01 Apr 1998

ISBN 10: 0139305874
ISBN 13: 9780139305870