Global Marketing Management: United States Edition

by WarrenJ.Keegan (Author)

• Used

  Hardcover
  1998

  $45.03

  An MBA-level text and reference on international marketing. It covers the major dimensions of the environment of global marketing economic, social, and cultural, and political, legal, and regulatory as well as strategies for analyzing and targeting market opportunities; the global marketing mix of p

• Used

  Paperback
  2001

  $3.42

  An MBA-level text and reference on international marketing. It covers the major dimensions of the environment of global marketing economic, social, and cultural, and political, legal, and regulatory as well as strategies for analyzing and targeting market opportunities; the global marketing mix of p