by J.K.Rowling (Author)
For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.
Format: Hardcover
Publisher: Prentice Hall
Published: 01 Jan 1998
ISBN 10: 0138948585
ISBN 13: 9780138948580