by Henry Mintzberg (Author), James Brian Quinn (Author), Robert M. James (Author)
Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Format: Paperback
Pages: 1040
Edition: 2
Publisher: Prentice-Hall
Published: Feb 1991
ISBN 10: 0138538131
ISBN 13: 9780138538132