Market-Based Management: International Version: Strategies for Growing Customer Value and Profitability

Market-Based Management: International Version: Strategies for Growing Customer Value and Profitability

by RogerBest (Author)

Synopsis

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

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More Information

Format: Paperback
Pages: 544
Edition: 5
Publisher: Pearson Education
Published: 01 Dec 2007

ISBN 10: 0138133964
ISBN 13: 9780138133962