Global Marketing

Global Marketing

by WarrenJ.Keegan (Author), Mark Green (Author)

Synopsis

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

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More Information

Format: Paperback
Pages: 672
Edition: 5
Publisher: Pearson Education
Published: 30 Nov 2007

ISBN 10: 0138133867
ISBN 13: 9780138133863