Services Marketing: Text, Cases and Readings

Used
Paperback
1991
$4.76

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

Synopsis

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

$4.76

Save:$31.35 (87%)

Quantity

Temporarily out of stock

More Information

Format: Paperback
Pages: 544
Edition: 2nd Revised edition
Publisher: Pearson US Imports & PHIPEs
Published: Feb 1991
ISBN 10: 0138070172
ISBN 13: 9780138070175

Services Marketing: Text, Cases and Readings

Used

$4.76

Synopsis

$4.76

More Information