The Essence of Small Business (The Essence of Management Series)

by Colin Barrow (Author)

• Used

  Paperback
  1998

  $4.20

  The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.

• Used

  Paperback
  1992

  $6.25

  Part of the Essence of Management series, this text adopts a concise, analytical and uniform approach to the key topics of good business practice. It explains the size, scope and characteristics of small business and looks at the motivation and behaviour of those who run them, and the problems and pitfalls that face small firms which are different from those faced by larger, established firms. The authors provide a guide to preparing a business plan, describe sources of finance and start-up strategies, and explain how to manage a small business.