by JohnC.Mowen (Author), Michael Minor (Author), Michael J . Minor (Editor)
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
Format: Hardcover
Pages: 696
Edition: 5th Revised edition
Publisher: Pearson US Imports & PHIPEs
Published: 24 Jul 1997
ISBN 10: 0137371152
ISBN 13: 9780137371150
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